Puyang city, Henan province has abundant illumination and precipitation all the year round. Natural pure sandy soil is very suitable for sweet potato growth. However, the price of local sweet potatoes has been kept between 0.2 and 0.3 yuan, and the situation of farmers “not increasing income after harvest” is obvious. According to the average five acres of land for each family, the annual income is only about 5,000 yuan.
Recently, this situation has been improved. It is reported that since late September, Pinduoduo has launched a love and agricultural aid campaign in Puyang to help local sweet potatoes sell online. It is reported that this activity solved the problem of unsalable sales of more than 800 mu of sweet potatoes in the local area within a few days, helping local farmers increase their income by an average of nearly 3,000 yuan per household, directly bringing millions of economic benefits to farmers. Zhang Dayong, a villager from Shijia village in Puyang city, said excitedly, “thanks to Pinduoduo, the problem of slow sales of more than ten mu of sweet potatoes in my family has been solved, which has increased my income by nearly half this year.”
When contacting with local farmers, the Pinduoduo staff learned that the problem of local sweet potato “harvest without income” was caused by the lack of comprehensive market expectations and timely market information of local farmers, we can only blindly follow the trend of planting based on previous years’ experience, so we often suffer losses due to market price fluctuations.
According to Pinduoduo’s introduction, in this activity, the platform helps farmers improve the supply chain system through the C2B model of Internet + agriculture, reduce the intermediate chain, and tell farmers what consumers need to do, to help them better organize production. At the same time, a large number of concentrated front-end consumption demands allow farmers to collect large quantities in a planned way, thus ensuring that consumers can eat the freshest agricultural products from fields to tables.
In recent years, with the gradual penetration of “Internet Plus” into the agricultural field, the new e-commerce model is gradually changing the production, life and thinking mode of Chinese farmers and becoming one of the main channels of “agricultural products going up. In the future, e-commerce platforms, merchants and agricultural experts will maintain closer cooperation with the government to build a truly sustainable agricultural ecosystem. It can also allow more farmers of origin to join the e-commerce trend and embrace the positive changes brought by the Internet.