The official website of the Chinese Football Association publicized the confirmation form of salary and bonus paid by the club in 2018 on the 13th.
Xinhua News Agency reporter Zhang Zewei
The Official Website of the Chinese Football Association publicized the confirmation form of salary and bonus paid by the club in 2018 on the 13th. Among them, the official seal of Tianjin Tianhai Football Club Co., Ltd. was stamped on the confirmation form Tianjin Quanjian. So far, the name change of Tianjin Quanjian, which has been widely spread, has been publicized and confirmed at the level of the Chinese Football Association.
The Quanjian club established by acquiring Songjiang Tianjin in 2015 has only existed for 3 years. If “scapegoat” cannot be found, this team will eventually risk being disbanded.
Quan Jian club suddenly disappeared in Chinese football in this way, which is undoubtedly a huge warning for Chinese football and professional clubs: too much reliance on a single company and investment poses great danger to the club. Once the parent company is in turmoil, the future of the club will be uncertain.
For a long time, there have been many examples of clubs changing their names and migrating due to changes in investors or nominees, which is closely related to the reality of Chinese football. Since the club basically has no hematopoietic ability, its source of income mainly depends on the parent company’s blood transfusion or the sale of naming rights. In this way, once the parent company or the naming merchant changes, the club can only “change the banner of the city”. However, frequent changes in club names have brought obstacles to fans’ cognition and identification, which is not conducive to the construction of team culture.
In view of this, the overall plan for the reform and development of Chinese football points out the direction for the optimization of club equity and the “non-enterprise” of its name, the Chinese Football Association recently issued the “China Football Association professional club name Specification” (draft for comments), which clearly defined the timetable for the neutralization of club names.
Now, the sudden disappearance and renaming of the Quan Jian club further highlights the reality and urgency of promoting the diversification of the club’s equity structure and the neutralization of the club’s name. Clubs can no longer wait and see and hesitate about this, and can no longer expect clubs to become naked “advertising carriers”. But to see that the neutralization of club names is not only a realistic need, but also a long-term solution. Otherwise, the “short-term club” may still appear, and the dream of the Centennial Club is far away.
Of course, efforts should be made to ensure the stability and durability of the club, not only because the name of the club remains neutral and stable, but also to work hard on the operation and management of the club and to implement reasonable diversified investment, form a stable investment source structure; Scientific and professional management should be implemented to increase the club’s revenue means and hematopoietic capacity.
Fortunately, some clubs have changed their neutral names voluntarily to conform to the general trend. For example, “Wuhan Shangwen” has been renamed “Wuhan three towns”, “South suburb of Baotou” was renamed “Inner Mongolia groundbreaker” and “Zhenjiang Hua sa” was renamed “Kunshan FC”. Of course, these are just clubs of low-level league matches. I hope that the Chinese Super League club can also take active actions to change the neutral name, improve the operation and management, and move towards the goal of the 100-year club.