Xinhua News Agency, sports, Beijing, September 19 (Chen Yanni) on the 19th, Park Xuedong, head of the market development department of Beijing Winter Olympic organizing committee, revealed at the Third International Winter Sports (Beijing) Expo that as of July, beijing Winter Olympics franchise sales profit has exceeded 0.1 billion yuan. From October 6, the first Saturday of each month will become the new day for licensed goods.
According to Park Xuedong, BOCOG has three major market development plans, namely sponsored program, franchise plan and ticketing plan. In terms of the development of franchise market, according to the introduction of Pu Xuedong, since the emblem was released on December 15, 2017, BOCOG of Beijing Winter Olympics has launched more than 300 licensed commodities, by July this year, the sales revenue had exceeded 0.1 billion yuan.
On September 19, people learned about licensed goods at the booth of the organizing committee of the 2022 Winter Olympics and the Winter Paralympic Games in Beijing.
The normalized “new” has also been included in the work schedule of market development of Beijing BOCOG. From next month, Beijing Winter Olympics licensed products will launch new products every month.
Pu Xue said that starting from October 6 this year, the first Saturday of each month is the new day for Beijing Winter Olympics licensed goods, and new products will be put on sale in official online stores and physical stores. Pu Xuedong also started an “advertisement” for the first batch of new licensed goods on the spot: Anta’s Winter Olympics down jacket designed for the 2022 Winter Olympics, “the stock is sufficient and the price is reasonable”.
According to reports, BOCOG officially launched the franchise plan in July 31 this year. After public collection and review, 14 licensed manufacturers and 35 licensed retailers have been identified. In addition, Bank of China, Anta and China post are the sales channels of licensed commodities.